Pears Traditional Soap has been forced to abandon its new formula as a result of a Facebook campaign by users over the chemicals added to the formula.
Pears Soap is the world's oldest brand, having been established for over 200 years, yet it recently changed its formula and in the process trebled the number of ingredients!
A Facebook group campaigning for the return of the old soap was set up after customers realised that stocks were running out in chemists and shops across the UK and they could only buy the new soap. The group, called itself 'Bring Back The Original Pears Soap', and says that the new soap - made in a factory in India - is 'radically different' to the old one.
Changes in forumlations of soaps and other toiletry products can have an adverse effect on people with dry skin problems such as eczema and psoriasis. It's testiment to the Facebook group that they have managed to have such an impact on the formulation for Pears. For more more information about this story follow this link - http://www.telegraph.co.uk/technology/facebook/6940289/Pears-Traditional-Soap-abandons-new-recipe-after-Facebook-campaign.html
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